Amirtha Herbal Medicines is an enterprise that collects medicinal plants, processes them into products, and markets these products as natural alternatives to chemical medicines. Workshops are offered to women’s self-help groups that promote kitchen herbal gardens and teach the preparation of medicines using locally available plants. These are efforts to support and conserve the local medicinal traditional knowledge and make it once more strongly embodied in a ‘people’s health culture’. This initiative operates under the mentorship of Parvathi Nagarajan who is well trained in local traditional herbal practices and community building.